Augmented reality is a technology that allows virtual images to be superimposed onto the real-world view. It can be used to create an interactive, fun, and practical experience for consumers. In commerce, augmented reality has the potential to transform the online and in-store shopping experience.
In this article, we will explore the advantages of using augmented reality in commerce, current trends, and real-life examples of using augmented reality in commerce.
Advantages of augmented reality in commerce
The use of augmented reality in commerce offers many benefits for consumers and businesses. Firstly, it allows consumers to visualize products in 3D, virtually try them on, and learn more about product features before purchasing. This reduces the number of product returns and increases customer satisfaction.
In addition, augmented reality can enhance the in-store experience by providing information about products and offering personalized suggestions. It can also help businesses reduce production and inventory costs by reducing the need to store physical samples.
Current trends in augmented reality in commerce
Augmented reality in commerce is still relatively new, but it is constantly evolving. Current trends include the use of augmented reality in virtual fitting rooms, product visualization tools, and interactive advertisements.
In addition, many brands are using augmented reality to offer unique and memorable brand experiences.
Concrete examples of using augmented reality in commerce
Many brands have already begun to use augmented reality in commerce. For example, IKEA offers an app that allows users to visualize furniture in their own space before purchasing. We offer an easy-to-install module that allows all e-commerce sites to do the same thing, more information here.
Sephora offers an app that allows customers to virtually try on different makeup products on their face.
Nike has also created an augmented reality experience that allows customers to customize their shoes and see what they will look like before purchasing.
Conclusion
Augmented reality in commerce offers benefits for both consumers and businesses. It enhances the online and in-store shopping experience, reduces production and inventory costs, and offers unique and memorable brand experiences.
Although the technology is still relatively new, many brands have already begun to use it to improve their customers’ shopping experience. Augmented reality has the potential to revolutionize the commerce industry and become an essential tool for brands looking to offer more engaging and convenient shopping experiences for their customers.
